OTT: Over-the-top refers to devices or services used to stream digital content to a TV or similar device. Conversion tracking is used to report on a campaign’s performance and is used with the cost-per action (CPA) model, whereby publishers and affiliate marketers receive payment after a conversion has been reported. https://elliottqyegh.blazingblog.com/28181930/5-einfache-fragen-Über-klickrate-ctr-beschrieben