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Advertisers use a DSP to facilitate the process of ad buying and a DMP to utilize third-party Endanwender data (brands can merge first- and third-party data to strengthen targeting capabilities). The private marketplace functions in similar veins as RTB except for the fact that it is available to advertisers on https://edgarlopnj.wikilinksnews.com/5375484/online_werbung_grundlagen_erklärt

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