18 oz. matte vinyl is thicker compared to standard vinyl banner printing product which is puncture resistant. The smooth, durable area is great for out of doors and indoor use. Use it for tradeshows or meeting banners. This really is our strongest banner printing product and lasts around five years https://hnmagazine.co.uk/features/custom-printed-banners-by-banner-world-transform-your-marketing-with-stunning-visuals/